Clinical knowledge in the writing
Jess works in NHS operating theatres. Treatment pages, FAQs and aftercare are written for patients and accurate from the first draft.
Websites for clinicians
Clinic websites, written by someone who's been in theatre
We're Dan and Jess, a developer and an NHS Operating Department Practitioner from Liverpool. We write your pages, build your site and check every word against the advertising rules, so you can get back to your patients.
You'll work with Dan and Jess, here in Liverpool - 3 to 5 pages
- Words and build
- Live in 1 to 2 weeks
your words, checked by you
Why us
Most web designers don't know the rules
A good clinic site has to read well, load fast and stay on the right side of the ASA. That takes three skills, and we bring all three.
A real developer behind the build
Dan builds every site by hand: fast on mobile and easy to update. No bloated page builders, no mystery plugins.
The advertising rules, handled
- No prescription-only medicine names on your home page, titles or menus
- Calls to action that book a consultation, not a treatment
- No guaranteed results or claims you can't prove
- Before and after photos with consent on file
Founding rate
£800
for a 3 to 5 page site, words included. Clinicians are often quoted £5,000 to £10,000.
How it works
The words come first
Real copy makes the first preview feel like your site, not a template. So we start writing on day one and build the design around it.
you sign off every clinical detail
- Day 0
Kick-off call
Your goals, treatments, patients and the sites you like. Work starts once the 50% deposit is paid.
- Days 1 to 2
Content brief
A short questionnaire, then we draft your site map and write the home page.
- Days 3 to 5
Home page preview
We design and build your home page with the real words. You approve the direction or ask for changes.
- Days 5 to 9
The rest of the site
We write and build the other pages. You check each one for clinical accuracy as it's ready.
- Days 9 to 12
Two feedback rounds
Send one list of changes per round and we work through it.
- Launch
Live and handed over
Your domain connected, a short video walkthrough and 30 days of email support.
If a reply takes more than three working days, the timeline pauses until we hear back.
Who you'll work with
Hey, we're Dan and Jess!
One of us builds websites for a living, the other works in operating theatres and loves to write. You'll speak to us directly, from the first call to launch day and beyond.
Dan
The build
Software engineer
Dan has been a professional software engineer for four years, much of it building web applications for large, household-name clients. He runs your kick-off call, designs and builds your site, and looks after it once it's live.
- Site map and page structure
- Design and build
- Mobile, speed and SEO basics
- Domain, forms and analytics
Jess
The words
Operating Department Practitioner
Jess graduated from Liverpool Hope University in 2025 and has worked as an ODP for two years. Her training took her right across the hospital, including A&E. She writes every page of your site, and she knows how medicine actually works.
- Clinical questions and patient journey
- All copy, FAQs and treatment pages
- Advertising rules check
- Final proofread
Why we started Clinic & Code
Between us, we have both halves of a good clinic website. Dan builds websites for a living. Jess works in operating theatres, knows healthcare inside out and has always loved writing. We both love the NHS, and we wanted to give the clinicians we work alongside a site that explains their care properly, without the agency price tag.
Pricing
One package, priced plainly
Our founding rate is for our first few clients, in return for a testimonial and permission to show your site in our portfolio.
Clinic website
A 3 to 5 page site, words and build, live in one to two weeks.
£800 one-off
- All copy, written for patients
- Design and mobile build
- Contact form and basic SEO
- Two rounds of feedback
- Handover video
- 30 days of email support
50% deposit to start, 50% before launch. Your domain and hosting are in your own name.
Book a free callNot included: logo or branding, photography, booking systems, extra pages (from £100 each).
Essentials care plan
£50/month
- Up to 1 hour of edits and support
- Monthly check of forms, links and speed
- Reply within 2 working days
Growth care plan
£100/month
- Up to 2 hours of edits and support
- Monthly check of forms, links and speed
- One short article or page refresh a month
- Reply within 1 working day
Care plans start after your 30 days of support. Minimum 3 months, then month to month.
Before every launch
Our medical site checklist
It's a big part of what sets us apart from general web designers. Every site goes through it before it goes live.
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Prescription-only medicines
No brand names on your home page, in page titles or menus. Treatment pages lead with the consultation.
-
No misleading claims
No guaranteed results, "pain-free" or "best in town" without proof.
-
Before and after photos
Patient consent on file, no editing, typical results only.
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Credentials
GMC, NMC and other registration numbers checked and current.
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Your sign-off
You approve every page for clinical accuracy, in writing.
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Data protection
A privacy policy, a cookie notice and forms that never ask for medical details.
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Accessibility
Readable contrast, alt text on every image and a site that works on any phone.
Questions
Good to know
What do I need to give you?
Your time on a kick-off call, answers to a short questionnaire and a few photos of you and your clinic if you have them. We write everything else, and you check it.
Can my site mention the treatments I offer?
Yes. We describe them in neutral terms and build each page around booking a consultation, which keeps you in line with ASA and MHRA guidance on prescription-only medicines.
Do I own the site?
Yes. Your domain and hosting are set up in your own name, and the site is yours once the final invoice is paid.
How long does it really take?
One to two weeks from your deposit, as long as you reply within three working days. Clinical sign-off is usually the slowest step, so we start writing early.
What if I need more than five pages?
Extra pages start at £100 each. We'll quote anything outside the package before any work starts.
Get in touch
Let's talk about your practice
Book a free, no-pressure call. Tell us a little about you and we'll reply within one working day.
- A 20-minute call, no obligation
- A reply within one working day